We have just returned from a mad pre-Christmas Wine trip by car to the UK to visit the necessary “rellys” and friends, exchange pressies and deliver festive bottles of Vilmart champagne to all our
nearest and dearest. I suppose one of the teensy downsides of becoming the sole representative of a chic, exclusive artisan and award winning grower Champagne house, is that everyone expects to be given a bottle of the magic fizz at Christmas time! Not that we are complaining – we know how much pleasure a sip of sensational Coeur de Cuvée can bring!
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Oh, gosh is that a hideously, schmaltzy, yuck way of introducing what we are up to over the festive period with Christmas? Sorry, folks, that’s me!! Bit on a wave of excitement here at FineWineWorks with our recent activities with our very own Vilmart champagne. Firstly, we’ve brought in a supremely experienced “Marketing Marvel” in the form of John Burke – a trusted friend, a graduate of all 3 levels of our WSET® Wine Courses with FWW (so he’s really seen us in action with a corkscrew), and coincidentally an amazingly experienced Marketing Consultant with a background history of working with some of the real big guns in the industry.
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Lots of chef’s and restaurants get very precious and haughty about the fact that they specialise in using “seasonal” ingredients and wouldn’t dream of touching asparagus or peaches in Winter, but here in France, and in particular the bountiful Riviera, the markets and small shops make it very easy for one to buy Seasonal produce and keep to Nature’s rhythms – simply because that is what they have on offer! (more…)