Love the Loire
Monday, February 8th, 2010
In between teaching on our WSET® Wine Courses this month, I’ve been busy dreaming up themes and ideas for our forthcoming programme of Gourmet Dinners and Food & Wine Matching events. I suppose being forced to open several bottles from each region with one’s students (we do spit, actually!!) constantly refreshes the memory as to what wonders there are out there to be sipped and studied. The region closest to home that has really made me sit up and be impressed, has been the amazingly diverse Loire valley here in France.
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Oh, gosh is that a hideously, schmaltzy, yuck way of introducing what we are up to over the festive period with Christmas? Sorry, folks, that’s me!! Bit on a wave of excitement here at FineWineWorks with our recent activities with our very own Vilmart champagne. Firstly, we’ve brought in a supremely experienced “Marketing Marvel” in the form of John Burke – a trusted friend, a graduate of all 3 levels of our WSET® Wine Courses with FWW (so he’s really seen us in action with a corkscrew), and coincidentally an amazingly experienced Marketing Consultant with a background history of working with some of the real big guns in the industry.