In between teaching on our WSET® Wine Courses this month, I’ve been busy dreaming up themes and ideas for our forthcoming programme of Gourmet Dinners and Food & Wine Matching events. I suppose being forced to open several bottles from each region with one’s students (we do spit, actually!!) constantly refreshes the memory as to what wonders there are out there to be sipped and studied. The region closest to home that has really made me sit up and be impressed, has been the amazingly diverse Loire valley here in France.
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Oh, gosh is that a hideously, schmaltzy, yuck way of introducing what we are up to over the festive period with Christmas? Sorry, folks, that’s me!! Bit on a wave of excitement here at FineWineWorks with our recent activities with our very own Vilmart champagne. Firstly, we’ve brought in a supremely experienced “Marketing Marvel” in the form of John Burke – a trusted friend, a graduate of all 3 levels of our WSET® Wine Courses with FWW (so he’s really seen us in action with a corkscrew), and coincidentally an amazingly experienced Marketing Consultant with a background history of working with some of the real big guns in the industry.
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Food & Wine Matching Masterclass – “Playing Cupid at the Table”!
I know I keep banging on about our Wine Tasting Events and I appreciate it sounds like we are simply blowing our own trumpet, but when you trial a new format and it goes off not only without a hitch, but with follow up Thank You e-mails where the superlatives trip over themselves to exceed hyperbole, you can’t help feeling a little bit smug! Hee Hee!
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An enquiry back in April to organise and run a Wine Tasting Event and Lunch for a Gentlemen’s Club evolved into quite a happening! Firstly, the club is called the CRAFT Club – I envisaged (foolishly), a group of sedate gentlemen whose hobbies included building Sydney Opera House out of toothpicks or wild flower photography and happily started planning a gentle and not too challenging wine tasting for these charming chaps. When I was advised sometime into my planning exercise that CRAFT stood for “Can’t Remember A Flipping Thing” Club and that there are branches in all sorts of exotic places round the world, I realised that a more tongue in cheek and fun day was more appropriate.
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I think it’s fair to say that we are still reeling from the success of our 1st Wine Tasting Dinner, held at the fabulous “La Forge” restaurant in Antibes last Wednesday the 22nd April!
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